Strategic Marketing Planning

Service Description

The Brand Anthology Strategic Marketing Planning session is ideal for business leaders who are looking for connecting the business growth aspirations of the business to a documented strategic marketing plan. Agenda: - Review of the current marketing and sales plans: This will help to identify what is working well and what needs to be improved. - Set goals for the upcoming year: These goals should be specific, measurable, achievable, relevant, and time-bound. - Identify the target audience: This will help to determine the best products/services and marketing channels to use and the messaging that will resonate with the audience. - Establish the marketing mix: This includes product/service portfolio, price matrix, environments, and communication. - Draft a timeline and budget: This will help to ensure that the plan is executed on time and within budget. - Assign responsibilities: This will help to ensure that everyone knows what they need to do to make the plan a success.